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Why MadWoof for your Facebook/Instagram Ads? 

MadWoof offers research and data analysis by highly skilled analysts who have years of experience in the craft of turning data into information that profits. Having handled Facebook Ads budgets as high as $500k/month, we ensure that the money being invested yields results across channels. Our skilled analytics team is driven by constant innovation and optimization. The ads and the data they provide are consistently reviewed on a daily basis to find methods of optimization. Each piece of new data and information is mined for actionable insights and integrated to optimize the ads. 

But, you need not take our word for it, when you can see for yourself. Get your Facebook ads audit today, the first one is free of charge.

A Snapshot of our Facebook Ads Service. 

• Facebook Brand Awareness Ads

Facebook Awareness Ads are designed to identify receptive audiences who are the most likely to recall/remember the ads. The content and campaign are optimized to ensure that the prospective customer spends time with it so that they recall it even when they are no longer on the page or browsing.

• Facebook Reach Ads

Facebook Reach Ads are designed to, as the name suggests, reach as many potential customers as possible. They are crafted to target smaller audiences but optimized with frequency caps so that it reaches the maximum number of people within that audience. Though it sounds counterintuitive, it is necessary to ensure that the potential customers don’t experience ad fatigue. It helps scale advertising without exceeding the budget.

• Facebook Video Ads

Facebook Video Ads are strategically placed ads featuring a video that appear in one or more positions on a potential customer’s Facebook screen. A video ad helps grab their attention as they scroll through their Facebook feed with engaging and attractive content. You can create a Facebook video ad from scratch or repurpose an existing post/blog with a captivating video. Video ads have proven to be more effective in getting customer engagement and conversions and are a key tool to create a business’s unique identity and personality.

• Facebook Traffic Ads

Targeted mainly towards boosting traffic, Facebook Traffic Ads are crafted to lead potential customers towards your website or app. The analysis of the data obtained on customer journeys also helps create traffic ads that will guide customers to take valuable actions when they reach your website.

• Facebook Lead Ads

Facebook lead ads are promoted forms that are pre-populated with the information that is available from the potential or existing customer’s Facebook profile. Facebook lead ads are the forms that pop up when someone clicks on an ad. It is a simple but extremely effective method to not only generate leads but also form connections with your audience. The data obtained from them help in market research, provides customer feedback, and boosts conversion rates. By customizing the lead ads you can optimise both the products/services and the leads by reaching the right people with the right content. These ads can be demo requests, newsletter subscriptions, or contest registrations. Each of which will help you get more information about your target audience.

• Facebook Conversion Ads

Specifically crafted to boost conversion rates, Facebook Conversion Ads encourage potential customers to purchase your products/services or take valuable action. Generating traffic, awareness, and leads are extremely important and they lead to conversion. But, buying a product/service is what effectively changes the bottom line. These ads can be videos, displays, blogs, or a hybrid of different content formats, but they are designed to boost sales.

• Retargeting Using Facebook Ads

Using Facebook Ads to retarget people who have already visited and engaged with your website, product/service, or Facebook page is an extremely effective strategy. They have engaged with it once, they are more likely to engage with it again. These ads are personalized for every customer automatically and advertise items that they are most interested in, and thus most likely to repurchase. They keep loyal customers coming back for more by customizing and showcasing the freshest products according to their tastes. It builds brand loyalty and helps sustain it.

• Facebook Audience

Facebook has more than 2.6 Billion monthly users across the globe which means a vast number of commonalities and intersections are bound to occur. And, since Facebook is essentially a social networking platform, those commonalities represent shared likes, dislikes, needs, and most telling of all, market gaps. Facebook is a goldmine of information for professionals who know how to look for it. That information is invaluable when it comes to advertising.

• Facebook Lookalike Audience

Facebook Lookalike audience helps you identify potential customers who are similar in terms of demographics, interests, and needs. Understanding and recognizing the lookalike audience is crucial in expanding reach, generating leads, and boosting sales. These are potential customers who are the most likely to respond positively to your service/product and take valuable action.

• Facebook Custom Audience

With Facebook Custom Audience you can target your ads towards your existing customers who are on Facebook. This is a strategy that goes hand in hand with finding Lookalike Audiences. The information can be obtained by analyzing the data found on customer lists, from previous engagement on Facebook and other social media platforms, and from the traffic and leads that the website or app has previously generated.