Scale your Google Ads With Us While Maximizing ROI
Whether you are just starting with Google Ads or have already spent thousands of dollars. We guarantee to make your Google Ads performance even better. With our data-driven approach and excellent analytics team, we make sure that you get maximum out of your Google Ads while constantly growing your business. We adopt a holistic approach to understand the role of Google Ads in your customer journey and customer funnel, and then devise a strategy to get maximum out of your marketing dollar. Don’t take our word for it, get your free Google Ads Audit by our expert, and experience it yourself.
What Does Google Ads Management Include?
- Google Ads Audit or New Account Setup
- Google Ads Strategy
- Conversion Audit and Conversion Setup
- Call and Lead Tracking
- Google Merchant Account Setup
- Google Analytics Integration
- Google Tag Manager Integration
- Ad Copy Writing
- Advance Keyword Research
- Continuous Account Optimization
- Search Query Review and Optimization
- Regular Bid and Budget Optimization
- Dynamic Google Data Studio Reporting
- ROI Tracking
- Google Ads Scripts
Our Approach –
We first understand your business by discussing the various aspects of your products/ services. Then, we do a complete conversion and goal tracking audit to get the maximum data we could out of your account. Then, our analytics experts analyze your data to understand the customer journey and role of each platform (Google Ads, Facebook Ads, Organic Search, Referral, Social etc). Then, our marketing experts create a robust strategy to get maximum ROI.
Once the foundation of Google Ads Strategy is laid out, our Google Ads Experts does comprehensive keyword research and creates a Campaign structure. Once the Campaign structure is approved by the client, we set up your campaigns, analytics dashboard, and biweekly meetings. Our Advertising Experts review and optimize your campaign on daily basis. Get a free consultation now to understand more about our process. Your first consultation and audit are always free.
Our Services
We offer a range of services to help you get the best out of your marketing dollar. Below are a few of the Google Ads services that we offer to our clients.
Google Ads Strategy
Google Search Ads
Google Display Ads
Google Shopping Ads
YouTube Ads
Gmail Ads
Free Consultation
Get 30 minutes no-obligation consultation at Zero cost. Click the link below.
Google has revolutionized the way information is accessed. It is the primary source of information in the modern world and is the first place where people look where to go, what to do, what to buy. A Google Ad can ensure that prospective customers learn about your product/services. A well-timed Google Ad can turn someone simply surfing the Internet into a valuable customer.
Google Ads is an umbrella term for a wide variety of different advertising strategies and services we provide. Google Ads include-
Google Search Ads-
Google Search Ads are text ads optimized to appear at the top of the search engine results when one types something related or similar to the product/service. The descriptions or headlines used for these ads are optimized with the help of S.E.O (Search Engine Optimization) tools to ensure that when someone types a keyword into Google, the ad appears on the top of the list of results. It helps generate sales and traffic for your website.
Google Display Ads
Display ads are the banner-like, visual ads that appear on top or on the sides of virtually all websites, blogs, newspages. Google display ads, reportedly, reach over 90% of the internet users across the globe. By running a comprehensive data analysis on customer journeys, displays ads are structured and placed strategically to optimize sales, promote awareness for your company. Display ads are a separate channel to engage customers and it has wider reach as they are not limited to websites. They include images, multimedia, and customised layouts that captivate customer attention.
Google Retargeting Ads
Every touch point along the customer journey is tagged to track the potential customers who have engaged with your product/services and their conversion rates. The data that needs to be collected can be customized depending on your product/service. This data helps understand if a channel is not performing or if touchpoints need to be set up to convert into sales. Google retargeting ads are designed to re-engage and retarget potential customers. It also helps the company stay connected with their audience.
Google Dynamic Retargeting Ads
The data collected from tracking customer engagement is analysed to create their persona and to anticipate what else they might like. Google Dynamic Retargeting ads and their layouts vary depending on the customer’s browning history. They display products/services related to their previous purchase. The ads are created to scale alongside the businesses’ products/services. Data is collected from all the channels, analysed, and then the display ads are customized and optimized for reach to each platform, placement, and customer.
Youtube Ads
Searches like “How to…?” “Top 10…” “Best for” are usually videos on YouTube. Ads on YouTube are designed based on data compiled not only from their viewing history but also search engine history. This vast amount of data is then analysed to ensure that your company’s ad reaches the target audience efficiently, and engages a wide audience of potential customers.
Free Consultation
Get 30 minutes no-obligation consultation at Zero cost. Click the link below.
MadWoof’s Process
Understanding the product/service
The various aspects of the product/service helps understand who it is aimed at. This helps understand the unique value that a product or service provides and create a customer persona. A comprehensive audit on the conversion rates and goal tracking helps collect crucial data not only about the company, but its customers, its reach and potential.
Data Analysis
The data collected from the audit needs to be analysed to understand the different channels that should be targeted. The different platforms, the role that each can play in advertising and promotion. The analysed data will also provide insights about the customer persona which will in turn inform the role that each advertising platform will play in engaging the customer.
Google Ads Strategy
The different advertising strategies that fall under Google Ads play a different role and need to optimized for the most bang for buck. The analysed data informs the strategy, the channels that will be used, and further data from the various touch points will be collected.
Campaign Structure
The basic framework and structure of the ad campaign is established on the data from the different channels. Comprehensive keyword research, customer behavior analysis, and customer journey analysis are key parts of structuring the campaign. These are then approved by the client before being set up.
Review. Optimize. Repeat
Once the campaigns have been set up along with the analytics dashboard, the performance across the channels is carefully monitored. MadWoof’s advertising experts keep a hawk eye on the campaign on a daily basis. The data obtained from the performance metrics provides valuable insights about which strategies need to be streamlined, strengthened, and optimized. You can get a free consultation to learn more about our process. The first audit and consultation are without charge.